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All the News That's Fit to Sell
Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. This book develops an economic theory of news, analyzes evidence across a range of media markets on how incentives affect news content, and offers conclusions.
540,00 DH
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Whether a story appears in print, on television, or on the Internet depends on who is interested, its value to advertisers, the costs of assembling the details, and competitors' products. This book develops an economic theory of news, analyzes evidence across a range of media markets on how incentives affect news content, and offers conclusions.
| ISBN / EAN | 9780691123677 |
|---|---|
| Auteur | Hamilton, James T. |
| Editeur | Princeton University Press |