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Advanced Theory and Practice in Sport Marketing
Effective marketing is essential for any successful sport organization, from the international to the local. Now in a fully revised and updated third edition, this is still the only text to introduce key theory and best practice at an advanced level. It is essential reading for any upper-level undergraduate or postgraduate sport marketing course.
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Effective marketing is essential for any successful sport organization, from the international to the local. Now in a fully revised and updated third edition, this is still the only text to introduce key theory and best practice at an advanced level. It is essential reading for any upper-level undergraduate or postgraduate sport marketing course.
| ISBN / EAN | 9781138061583 |
|---|---|
| Auteur | Schwarz, Eric C. (Victoria University, Australia) |
| Editeur | Taylor & Francis Ltd |