Main image
Click to view image in fullscreen
![]()
Art Firm
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
871,00 DH
Sur commande
This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
| ISBN / EAN | 9780804748131 |
|---|---|
| Auteur | Guillet de Monthoux, Pierre |
| Editeur | Stanford University Press |