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Behavioral Economics For Dummies
A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions like splurging on an expensive watch can seem far from rational.
208,00 DH
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| ISBN / EAN | 9781118085035 |
|---|---|
| Auteur | Altman, Morris (Victoria University of Wellington; New Zealand; University of Saskatchewan, Canada) |
| Editeur | John Wiley & Sons Inc |