Buying Brain

Auteur: Pradeep, A. K.
Editeur: John Wiley & Sons Inc
The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.
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The only guide you'll ever need to the ultimate business frontier-the human brain * An in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy things and how this new knowledge can enhance customers' lives.
ISBN / EAN 9780470601778
Auteur Pradeep, A. K.
Editeur John Wiley & Sons Inc