Competitive Advantage

Auteur: Porter, Michael E.
Editeur: Simon & Schuster
The essential complement to the pathbreaking book COMPETITIVE STRATEGY, Michael E. Porter's COMPETITIVE ADVANTAGE explores the underpinnings of competitive advantage in the individual firm.
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ISBN / EAN 9780743260879
Publication date 2004-01-20 00:00:00
Auteur Porter, Michael E.
Editeur Simon & Schuster