Cultural Strategy
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Prix spécial
345,00DH
Ancien prix
377,00DH
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
| ISBN / EAN | 9780199655854 |
|---|---|
| Auteur | Holt, Douglas (Founding Partner of The Cultural Strategy Group, New York) |
| Editeur | Oxford University Press |