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Essentials of Pricing Analytics
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.
559,00 DH
520,00 DH
Sur commande
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and solving a wide range of pricing problems. It demonstrates implementation using the highly accessible Excel software, analytical tools, real life examples and global case studies.
| ISBN / EAN | 9780367363239 |
|---|---|
| Auteur | Haugom, Erik (Inland Norway University of Applied Sciences, Norway) |
| Editeur | Taylor & Francis Ltd |