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Events as a Strategic Marketing Tool
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
583,00 DH
Sur commande
An update to the popular first edition, providing an engaging resource for both students and professionals interested in leisure, tourism and events. Including a wealth of internationally relevant examples, it gives a thorough insight into the way events can help reach strategic marketing goals.
| ISBN / EAN | 9781789242300 |
|---|---|
| Auteur | Gerritsen, Dorothe (NHTV Breda University of Applied Sciences, The Netherlands) |
| Editeur | CABI Publishing |