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Illusion of Choice
The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.
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The Illusion of Choice identifies the 161/2 most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more.
| ISBN / EAN | 9780857199744 |
|---|---|
| Auteur | Shotton, Richard |
| Editeur | Harriman House Publishing |