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Key Account Management
This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
507,00 DH
468,00 DH
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This helpful text clearly sets out the very best, state-of-the-art strategies in key account management. The authors provide the tools and processes for successful KAM, from developing a customer categorization system that really works, to analyzing the needs of key accounts.
| ISBN / EAN | 9780470974155 |
|---|---|
| Auteur | Woodburn, Diana (Cranfield School of Management) |
| Editeur | John Wiley & Sons Inc |