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Market Segmentation
Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. This title provides a structured approach to getting market segmentation right. It is suitable for professionals and students.
481,00 DH
455,00 DH
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| ISBN / EAN | 9781118432679 |
|---|---|
| Auteur | McDonald, Malcolm (Cranfield School of Management) |
| Editeur | John Wiley & Sons Inc |