Marketing Plans

Auteur: McDonald, Malcolm (Cranfield School of Management)
Editeur: John Wiley & Sons Inc
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing.
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ISBN / EAN 9781119217138
Auteur McDonald, Malcolm (Cranfield School of Management)
Editeur John Wiley & Sons Inc