Media Economy

Auteur: Albarran, Alan B. (University of North Texas, USA)
Editeur: Taylor & Francis Ltd
This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole.
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ISBN / EAN 9781032491332
Auteur Albarran, Alan B. (University of North Texas, USA)
Editeur Taylor & Francis Ltd