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New Marketing

Auteur: Burgess, Cheryl
Editeur: SAGE Publishing
The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.  Â
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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.  Â
ISBN / EAN 9781526490100
Auteur Burgess, Cheryl
Editeur SAGE Publishing