Pricing Strategy Implementation

Auteur: Hinterhuber, Andreas (Hinterhuber and Partners, Austria)
Editeur: Taylor & Francis Ltd
Pricing can truly transform organizations. The impact of pricing on organizations is a result of two factors: pricing strategy development and the implementation of these strategies. Implementation is arguably the most difficult part in the pricing strategy process where even seasoned practitioners demand guidance.
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ISBN / EAN 9781138332171
Auteur Hinterhuber, Andreas (Hinterhuber and Partners, Austria)
Editeur Taylor & Francis Ltd