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Service Management Principles for Hospitality & Tourism
Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs within the context of personal relationships and experience.
481,00 DH
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Guides managers to a new perspective that sees hospitality and tourism as essential service businesses requiring a holistic cross-functional approach to meeting customers' needs within the context of personal relationships and experience.
| ISBN / EAN | 9781911635161 |
|---|---|
| Auteur | Kandampully, Jay (Professor of service management and hospitality, The Ohio State University, USA) |
| Editeur | Goodfellow Publishers Limited |