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Social Media Measurement and Management
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
559,00 DH
Sur commande
This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.
| ISBN / EAN | 9781032247861 |
|---|---|
| Auteur | Lipschultz, Jeremy Harris (University of Nebraska at Omaha, USA) |
| Editeur | Taylor & Francis Ltd |