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Sport Business in Leading Economies
From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
585,00 DH
546,00 DH
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From a renowned group of international scholars, this new work examines how leading economic countries use sport business to drive and further economic development by raising brand awareness (country as a brand), transforming lagging communities, and enhancing travel and tourism in the country.
| ISBN / EAN | 9781838679231 |
|---|---|
| Editeur | Emerald Publishing Limited |