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Strategic Market Management
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
702,00 DH
663,00 DH
Sur commande
The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
| ISBN / EAN | 9780470689752 |
|---|---|
| Auteur | Aaker, David A. (University of California, Berkeley) |
| Editeur | John Wiley & Sons Inc |