Strategy and Tactics of Pricing

Auteur: Nagle, Thomas T. (Deloitte Consulting, USA)
Editeur: Taylor & Francis Ltd
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
ISBN / EAN 9781032016818
Auteur Nagle, Thomas T. (Deloitte Consulting, USA)
Editeur Taylor & Francis Ltd