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Analysis of Leon Festinger's A Theory of Cognitive Dissonance
Why do we attempt to justify decisions that are clearly irrational? The answer lies in “cognitive dissonance,” the feeling of mental discomfort we experience when we hold two contradictory beliefs at the same time.
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Why do we attempt to justify decisions that are clearly irrational? The answer lies in “cognitive dissonance,” the feeling of mental discomfort we experience when we hold two contradictory beliefs at the same time.
| ISBN / EAN | 9781912127818 |
|---|---|
| Auteur | Morvan, Camille |
| Editeur | Macat International Limited |