Brand Idea
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).
700,00DH
Offering a new framework for nonprofit brand management, this book presents the model Brand IDEA (Identity, Democracy, Ethics and Affinity).
| ISBN / EAN | 9781118555835 |
|---|---|
| Auteur | Laidler-Kylander, Nathalie |
| Editeur | John Wiley & Sons Inc |