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Business Research Methods
Covering the full range of core qualitative and quantitative methods, this resource equips students with all the skills needed to do business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.
890,00 DH
Sur commande
Covering the full range of core qualitative and quantitative methods, this resource equips students with all the skills needed to do business research, from formulating research questions, reviewing literature and designing a questionnaire to carrying out data analysis and presenting research results.
| ISBN / EAN | 9780199668649 |
|---|---|
| Auteur | Bryman, Alan (Professor of Organizational and Social Research, University of Leicester) |
| Editeur | Oxford University Press |