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On the Origin of Products
Explains the origin of new types of products in evolutionary terms. The authors describe the relevant literature and case studies to place their theory in context, and use their theory to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.
930,00 DH
Sur commande
Explains the origin of new types of products in evolutionary terms. The authors describe the relevant literature and case studies to place their theory in context, and use their theory to create predictions on the most likely next step in the evolution of a product, offering practical tools for those involved in new product development.
| ISBN / EAN | 9781107187658 |
|---|---|
| Auteur | Eger, Arthur O. |
| Editeur | Cambridge University Press |