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Branding New York
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
1 970,00 DH
Sur commande
Traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. This title shows that the branding of New York was not simply a marketing tool; rather it was a political strategy.
| ISBN / EAN | 9780415954419 |
|---|---|
| Auteur | Greenberg, Miriam (University of California, Santa Cruz, USA) |
| Editeur | Taylor & Francis Ltd |