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Brands of Faith

Auteur: Einstein, Mara (Queens College, City University of New York, USA)
Editeur: Taylor & Francis Ltd
Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands, that explore the significance of branded church courses.
Sur commande
Argues that - in order to compete effectively, faiths have had to become brands. This book shows how religious branding has expanded to create a blended world of commerce and faith, where the sacred becomes secular and the secular sacred. It contains a series of case studies of faith brands, that explore the significance of branded church courses.
ISBN / EAN 9780415409766
Auteur Einstein, Mara (Queens College, City University of New York, USA)
Editeur Taylor & Francis Ltd