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Marketing the Arts
Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.
2 100,00 DH
Sur commande
Offers the various ways to study and practice arts marketing, moving away from traditional managerial marketing to embrace other areas of marketing theory, including branding and consumer culture theory.
| ISBN / EAN | 9780415496858 |
|---|---|
| Editeur | Taylor & Francis Ltd |