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Changing the Conversation
Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.
500,00 DH
Sur commande
Offers strategies and market-tested messages for presenting a positive image of engineering. This book presents and discusses market research about what the public finds most appealing about engineering - as well as what turns the public off. It is a tool for improving the public image of engineering and outreach efforts related to engineering.
| ISBN / EAN | 9780309119344 |
|---|---|
| Auteur | Committee on Public Understanding of Engineering Messages |
| Editeur | National Academies Press |