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Staying Power

Auteur: Cusumano, Michael A. (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology)
Editeur: Oxford University Press
What enables businesses to succeed over the long haul and through changes in markets and technologies? Drawing on 30 years' research into some of the world's most successful companies - Microsoft, Apple, Intel, Google, Toyota - Cusumano distils six fundamental principles to equip businesses to survive and thrive in today's rapidly-changing markets.
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ISBN / EAN 9780199218967
Auteur Cusumano, Michael A. (MIT Sloan Management Review Professor of Management, Sloan School of Management, Massachusetts Institute of Technology)
Editeur Oxford University Press