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Analytic Activism
Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.
1 320,00 DH
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Netroots activist organizations are increasingly turning to digital analytics in order to listen to their supporters, monitor public sentiment, experiment with new tactics, and develop strategies that can succeed in the new media environment. This book discusses the rise of "analytic activism," including both its strengths and its limitations.
| ISBN / EAN | 9780190266127 |
|---|---|
| Auteur | Karpf, David (Assistant Professor of Media and Public Affairs, Assistant Professor of Media and Public Affairs, George Washington University) |
| Editeur | Oxford University Press Inc |