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Multinationals as Flagship Firms
Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.
680,00 DH
Sur commande
Alan Rugman and Joseph D'Cruz bridge the literature on networks and multinationals by introducing the concept of the flagship firm. This theory of the flagship firm/five partners model is then applied to the telecommunications, chemicals, automotive and electronics sectors.
| ISBN / EAN | 9780199258185 |
|---|---|
| Auteur | Rugman, Alan (Thames Water Fellow in Strategic Management, Thames Water Fellow in Strategic Management, Templeton College, Oxford) |
| Editeur | Oxford University Press |