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Storytelling in Organizations

Auteur: Gabriel, Yiannis (Lecturer at The Management School, Lecturer at The Management School, University of Bath)
Editeur: Oxford University Press
Myths and stories are part of the fabric of organizations, enabling us to identify and communicate the character of the organization. Drawing on fieldwork in five companies, the author demonstrates how stories enable researchers to study organizational politics, culture and change.
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ISBN / EAN 9780198290957
Auteur Gabriel, Yiannis (Lecturer at The Management School, Lecturer at The Management School, University of Bath)
Editeur Oxford University Press