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New Service Development
This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
810,00 DH
Sur commande
This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
| ISBN / EAN | 9780761917427 |
|---|---|
| Auteur | Fitzsimmons, James A. |
| Editeur | SAGE Publications Inc |