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Monitoring the News: The Brilliant Launch and Sudden Collapse of the Monitor Channel

Auteur: Bridge, Susan
Editeur: Taylor & Francis Ltd
Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.
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Between 1988 and 1992 a technologically sophisticated leadership at the "Christian Science Monitor" led a costly campaign to diversify beyond the failing newspaper to other media, including a cable TV channel. This text tells the story of the Monitor and its loss to American journalism.
ISBN / EAN 9780765603159
Auteur Bridge, Susan
Editeur Taylor & Francis Ltd