New Venture Management

Auteur: Kuratko, Donald F. (Indiana University - Bloomington, USA)
Editeur: Taylor & Francis Ltd
The third edition of this practical textbook provides an introduction to the world of new and emerging ventures, including such diverse activities as planning, marketing, financing, and growth. Presented in an easy-to-understand style, this textbook guides readers through the entire new venture management process.
Sur commande
The third edition of this practical textbook provides an introduction to the world of new and emerging ventures, including such diverse activities as planning, marketing, financing, and growth. Presented in an easy-to-understand style, this textbook guides readers through the entire new venture management process.
ISBN / EAN 9780367472368
Auteur Kuratko, Donald F. (Indiana University - Bloomington, USA)
Editeur Taylor & Francis Ltd