Price Management in Financial Services

Shows how to incorporate the modern techniques of value based pricing in both product design and pricing. This book provides an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.
1 580,00DH
Shows how to incorporate the modern techniques of value based pricing in both product design and pricing. This book provides an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.
Plus d'infos
ISBN / EAN 9780566088216
Auteur Wuebker, Georg
Editeur Taylor & Francis Ltd
Roman, Romans, Litterature, Littrature francophone, Rayon marocain, Polars, Science fiction, fantasy, Théatre, Essais, Poésie - Books, Livres en anglais, Littérature étrangère, Livre Anglais, English Books, English Books - Manga Mangas Mangas en anglais, Manga shop, Magasin manga - manga casablanca - BD, Bandes dessinées, Bande dessinée, Comics, BD enfant, BD Tout public - Livres pour enfants, Livre pour enfant, Littérature jeunesse, Jeunesse, Éveil 3-6 ans, 6-9 ans, 9-12 ans - Activités montessori - Livres scolaires, Manuels scolaires, Manuel scolaire, Scolaire, Pédagogie scolaire, Parascolaire, Pédagogie - Journaux, Magazines, Journal, sciences humaines, Entreprise, Psychologie, Informatique, Médecine - Dieu, Islam, Religion - Livres droit, Ouvrages juridiques - Librairie, Livres, Abonnement, Livraison à domicile © 2008-2023 M & M Strategy S.A.