Public Relations in Global Cultural Contexts
Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.
520,00DH
Providing a critical examination of public relations' contribution to globalization and international power relations, this title includes chapters that explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. It is suitable for students as well as practitioners of public relations.
ISBN / EAN | 9780415872867 |
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Editeur | Taylor & Francis Ltd |