Readings in Advertising, Society, and Consumer Culture

Featuring a collection of articles, this title provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It also contains articles that provide background for approaching the social and ethical concerns that evolve around advertising.
630,00DH
Featuring a collection of articles, this title provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It also contains articles that provide background for approaching the social and ethical concerns that evolve around advertising.
Plus d'infos
ISBN / EAN 9780765615459
Auteur Hovland, Roxanne
Editeur Taylor & Francis Ltd
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