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Competing in a Service Economy
A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.
640,00 DH
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A University of Michigan Business School Management Series book. Differentiating through service development stands to improve customer satisfaction and financial performance. This book will help executives and managers to think and plan strategically with respect to services, service development and service innovation.
| ISBN / EAN | 9780470448212 |
|---|---|
| Auteur | Johnson, Michael D. |
| Editeur | John Wiley and Sons Ltd |