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Compulsive Buying
Compulsive Buying: Consumer Traits, Self-Regulation, and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.
970,00 DH
Sur commande
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| ISBN / EAN | 9781793645739 |
|---|---|
| Auteur | Smith, Trevor A. |
| Editeur | Lexington Books |