Essentials of Marketing Research

Gives students a strong command of market research principles, while being short enough to use alongside cases or projects. This title takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
3 230,00DH
Gives students a strong command of market research principles, while being short enough to use alongside cases or projects. This title takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
Plus d'infos
ISBN / EAN 9780078028816
Auteur Hair, Prof Joseph F., Jr.
Editeur McGraw-Hill Education - Europe
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