Essentials of Marketing Research
Gives students a strong command of market research principles, while being short enough to use alongside cases or projects. This title takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
3 230,00DH
Gives students a strong command of market research principles, while being short enough to use alongside cases or projects. This title takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities.
| ISBN / EAN | 9780078028816 |
|---|---|
| Auteur | Hair, Prof Joseph F., Jr. |
| Editeur | McGraw-Hill Education - Europe |