Evaluating Military Advertising and Recruiting

Auteur: National Research Council
Editeur: National Academies Press
Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to various research methodologies.
Sur commande
Helps the DoD improve its research on advertising and recruiting policies. This book presents a framework for evaluation that links different types of research questions to various research methodologies.
ISBN / EAN 9780309091275
Auteur National Research Council
Editeur National Academies Press