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Event Portfolio Management

Auteur: Antchak, Vladimir, PhD. (Lecturer in Events Management, College of Business, Law and Social Sciences, University of Derby, UK)
Editeur: Goodfellow Publishers Limited
A concise introduction to portfolio theory and methods for use in event management and event tourism. Divided into 2 parts of `Theory' and `Practice' it explains why it is important in event studies and management, and then shows how related methods can be used and adapted using real world international case studies.
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ISBN / EAN 9781911396918
Auteur Antchak, Vladimir, PhD. (Lecturer in Events Management, College of Business, Law and Social Sciences, University of Derby, UK)
Editeur Goodfellow Publishers Limited