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Faith-Based Marketing
Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons".
300,00 DH
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Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons".
| ISBN / EAN | 9780470422106 |
|---|---|
| Auteur | Hutchins, Bob |
| Editeur | John Wiley & Sons Inc |