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Information Technology and the Productivity Paradox
How do firms measure returns from their substantial investments in information technology? The author seeks to answer this question by providing a creative and reliable framework for measuring the competitive advantages and profits gained through investments in state-of-the-art information systems.
330,00 DH
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How do firms measure returns from their substantial investments in information technology? The author seeks to answer this question by providing a creative and reliable framework for measuring the competitive advantages and profits gained through investments in state-of-the-art information systems.
| ISBN / EAN | 9780195121599 |
|---|---|
| Auteur | Lucas, Henry C., Jr. (Research Professor, Department of Information Systems, Stern School of Business, Research Professor, Department of Information Systems, Stern School of Business, New York University) |
| Editeur | Oxford University Press Inc |