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Informed Student Guide to Marketing
Equips students with what they need to know about marketing. This guide comprises an A-Z listing of over 400 entries, including coverage of various conceptual developments in the field. It provides a suitable 'first base' for first year undergraduates or those new to marketing studies.
1 030,00 DH
Sur commande
Equips students with what they need to know about marketing. This guide comprises an A-Z listing of over 400 entries, including coverage of various conceptual developments in the field. It provides a suitable 'first base' for first year undergraduates or those new to marketing studies.
| ISBN / EAN | 9781861525468 |
|---|---|
| Auteur | Proctor, Tony (Formerly University of Keele) |
| Editeur | Cengage Learning EMEA |