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Integrated Marketing Communication
New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.
680,00 DH
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New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.
| ISBN / EAN | 9781442221222 |
|---|---|
| Auteur | Blakeman, Robyn |
| Editeur | Rowman & Littlefield |