International Brand Valuation Manual
A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends.
630,00DH
A rigorous, state of the art overview of the field of brand valuation from the Global Brand Manager of Deloitte Touche This book represents a remarkably complete, detailed and extensive review of the main brand valuation models, depicting the state of the art in the field and coherently relating major trends.
| ISBN / EAN | 9780470740316 |
|---|---|
| Auteur | Salinas, Gabriela |
| Editeur | John Wiley & Sons Inc |