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Logic of Expressive Choice
Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support.
410,00 DH
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Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support.
| ISBN / EAN | 9780691006628 |
|---|---|
| Auteur | Schuessler, Alexander A. |
| Editeur | Princeton University Press |